Channel strategy, from the field

Build the partner channel,
or fix the one that
isn't working.

For B2B tech vendors, a working partner channel can become a meaningful share of revenue. I help you choose the right partner model and sequence the build, or step in to run the channel for a defined period.

20-40%
Revenue partner-sourced at mature B2B SaaS companies with a real channel motion. Timelines and outcomes vary by category and stage.
6+ mo
To hire a Head of Partnerships and hope they build a program from scratch

Where is your channel today?

Pick the level that matches your reality. Each one shows what it is costing you and what the next move looks like.

Two ways to close the gap

What you need depends on the stage: a plan your team can build on, or an operator to run the channel for you.

Project

Channel Strategy Development

Whether you are starting from zero or ready for the next step, I map where you stand, design the program with you, and hand over a blueprint your team can act on.

  • Current channel assessment: where you stand and what is realistic
  • The sequence: what to build first, and what comes later
  • Which partner types fit your product and market: SI, VAR, distributor, MSP
  • Route to market and the business case for partner revenue
  • A roadmap your team can execute

Engagement: up to 3 months · fixed milestones

Interim

Interim Partner & Channel Management

You need someone to own partner revenue for a defined period, whether covering a gap, a leave, or a peak. I step in operational from day one and keep the channel moving.

  • Partner pipeline & deal management
  • Partner enablement & onboarding
  • Co-sell execution with sales and marketing
  • Performance tracking & reporting

Engagement: up to 6 months · flexible scope

A channel decision, de-risked

Most companies face the same question: build the channel in-house, hire for it, or bring in help. A focused engagement lets you get the direction right and the motion moving before you commit to permanent headcount.

Both sides of the channel

Most channel advisors have seen one side. I have run partner programs from both, which is why the strategy holds up when partners actually have to act on it.

CiscoVendor NTT DATAPartner SASVendor

Find out what your channel is worth

A 30 minute call is enough to place your channel on the model above and size the opportunity. No pitch, no strings.